I am A Marketer…. Not so fast. At best, I am Marketer looking to improving my skill and knowledge in this exciting field of study. That, I can say with a high degree of confidence. But to indeed be a Marketer is a significant climb. Marketers bring buyers and sellers to a place to exchange goods and services. Customers often see the products and services for the first time in this exchange. In other words, sometimes customers don’t know they need it until they see it for the first time. Marketers even create new markets where none existed before. Marketing is totality incredible. Thus, without their talent – products and services would not move throughout the market they developed. Also, the nice thing is, you don’t need a degree to be a Marketer!
Things Change for the Better
I spent many years in the industry and had the opportunity to work with corporate marketing occasionally. Also, I had courses in Marketing as a necessary part of my degree program. So I have a working opinion of their function, talent, and knowledge. They are the movers and shakers that make it all work. However, the world of Marketing has changed recently. Billboards are no longer the go-to media. The landscape for advertising is different – it’s digital verse print. Although TV is still a viable ad platform, Personal Computers and Cell Phones are reaching new customers. And the Marketplace where the exchange takes place is an online media platform. Moreover, today’s Marketer has enhanced skills and different methods to do the job. Even the name for the function has changed: it’s Digital marketing.
Although Fresh and New, Some things never change.
If you have yet to realize, Marketing has undergone a name change. Digital Marketing is the new function performed by Digital Marketers. And the place where you meet new and existing customers, competitors, and suppliers is through Internet platforms. Companies like Google, Facebook, and many other social media groups dominate this space. But who knows what the future holds – it’s changing very fast. So you need a new set of tools to compete in this evolving Digital Marketplace.
For the most part, you start with a computer, access to the internet, an instructor, and a wiliness to follow the steps of a proven system. Indeed, this is the winning formula. So there’s no need to blaze other trails. There’s plenty of room for us all to play.
Of course, not all has changed, just the methods used to conduct business. For example, You still require a means to match consumer needs to products and services. Posting helps. It drives interested customers to your posted site. Posting is an ad that describes product and service attributes. Consumers buy if they like and pass if not. Or it serves as a way for potential consumers to peruse your site, like window shopping. The higher the click rate, the more attractive the product or service appears. However, they also drive traffic through digital channels to promote the development and service awareness of Merchants. They continuously refresh content, monitor social interaction, and bolster the digital pipeline of their companies.
Keep in mind Digital Marketing provides a different way to access the interested consumer. Traditional Marketing, where you visit shops or stores to assess advertising and promotional need, still exist. However, the digital display has surpassed conventional print media over the last ten years. The new show, search and navigation devices are Desktop and Laptop PCs and Mobile Phones. The digital Marketer’s significant function is to drive website traffic by posting articles. Consumers can buy or leave information to become a lead for a future potential business.
Customer feedback is also important to shape the products and services to better appeal to consumer needs. Email gathers Product and Service feedback and Process likes and dislikes.
The Mindset of a Digital Marketer
So what do the current Marketers think of this new Digital Marketplace? The ones I talk to are unbelievably excited about the possibilities. Never before has the opportunity looked as promising. I, too, am excited and look forward to working in this new space. No doubt, it opens a whole new world. You can work the hours that best fit your situation. And you can conduct business virtually anywhere.
My role as a Digital Marketer is quite simple:
- Gain a thorough understanding of consumer needs. Needs may include trendy topics, clothing, or services where consumers will find value and interest.
- Understand the value of the Merchant’s products and services. And make that information available to the consumer through a blog post and website display.
- Find platforms where targeted consumers see posted blogs of value and interest.
- Continually update blogs with important and appealing content to targeted consumers.
George’s View – If you are looking for a structured understanding of all the moving parts in Marketing, below is additional food for thought. Note that a degree is not required. Motivation and a willingness to learn is:
- Education and training: these are structured methods to becoming a Marketer. Having a degree or certification is a clear statement of your qualifications.
- Professional Experience: Have you ever worked in Marketing Role or had responsibility in marketing campaigns, market research, advertising, branding, digital marketing? If you’ve done this and depending on the length of time performing these functions, you may be a marketer.
- Understand the Target Market: A key aspect of marketing is know how to target your audience, and segmenting information to shape you target.
- Marketing Strategy: Can you develop and implement marketing strategies to achieve business objectives? Knowing how to create marketing plans, setting goals and defining the target is an essential set of skills.
- Analytical Skills: Skills in data analysis, using marketing analytics and interpreting marketing metrics is important. With this skill, you can pursue that corporate opening.
- Communication and Creativity: Good communication skills, including writing, presentations, and storytelling, are essential skills to have.
- Awareness of Marketing Channels: A good marketer should have good knowledge of various marketing channels and platforms such as social media, email marketing, content marketing and search engine optimization.
In viewing this article, you may be doing so to decide if marketing is for you. Or perhaps, you found the read to be fun and compelling. Nevertheless, my reason for doing this article is to educate and highlight the benefits of a good Marketer, and the opportunities available. This is an ever changing field. Thus, it’s important to stay up on the latest trends, technologies, and strategies is important. Let me know what you think via the box in the upper right corner.
Putting it all in perspective, I qualify with my knowledge of a Marketer’s role. And I have experience posting ads, promoting products and services, and doing a little bit of the jobs I mentioned above. And wanting to do the best job to meet customers’ needs – perhaps it’s appropriate to say, “I Am a Marketer with room to grow.”
Response Magic